The strategic and business importance of sentiment analysis and urgent need to address its shortcomings to understand customer conversation with greater granularity and accuracy and generate deeper actionable insights have energized interest and research in sentiment analysis. One of the emerging research hotspots in this field is fine-grained Aspect Based Sentiment Analysis (ABSA), which is also referred to as Feature or Attribute Based Sentiment Analysis…

In order to better understand ABSA analysis and its benefits, we have recently interviewed Stefan Engl, CEO and founder of DeepOpinion in Innsbruck, Austria. DeepOpinion offers a world-leading technology for AI-based text analysis solutions, which surpasses international benchmarks for ABSA. DeepOpinion came to our attention due to its visionary work in text analysis. It is actually the first commercial company to bring the future of text analysis to the market by employing the latest deep learning methods instead of outdated NLP approaches that cannot deal with the context-specific characteristics of language nuance. DeepOpinion consistently outperforms other vendors of 15 to 30% in accuracy - this is the difference between a child and an adult. ...

Social media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of customers. A series of developments, ranging from major acquisitions and closures, new privacy regulations, increasing adoption of AI; a rise of messaging apps and "dark social", the decline of social sharing and organic reach, to name a few, have been disrupting and shaping the industry. In order to enable companies and individuals to understand the market and make effective decisions about the selection and use of social media monitoring tools and services, this November is Social Media Monitoring (SMM) Tools and Services Report 2018 by Ideya Ltd provides an overview and comparison of social media technologies ...

Investing in a new social media tool? Social media monitoring? Social analytics? Social listening? Do not buy anything until you have read this article. With so many social media tools out there it can be a minefield trying to select the right one to fit your needs. It can even be difficult to tell them apart. Sometimes it might just be one tiny aspect of functionality that will swing your decision...

Listen! Do you want to get more out of Social Media? Or Are you still one of those businesses that are using social media monitoring (SMM) tools and services tactically or maybe not sure if you are using the right SMM tool(s) based on your specific business needs? By tactical SMM, we mean the common use of social media tools for simply analyzing daily activities across specific social media to track online conversations around your brand, responding to negative or positive comments, or evaluating your marketing campaigns...

Listen! is the first step towards creating a social media strategy. To listen effectively you need to choose the right tool. There is certainly no shortage of choice. Back in 2009 Smart Insights created a comparison of 36 of the best-known online reputation monitoring tools including free and paid tools. Since then, there has been an explosion of new tools on the market, with top vendors developing features beyond listening, monitoring, analysis, or social media management, making the selection process now even more bewildering...

Are you still one of those businesses that are using social media monitoring (SMM) tools and services tactically or maybe not sure if you are using the right social media tool(s) for your business needs? By tactical SMM I mean the common use of social media tools for simply analyzing daily activities across specific social media to track online conversations around your brand, responding to negative or positive comments, or evaluating your marketing campaigns. If so, you should be aware that SMM also offers opportunities for a more strategic approach.....

Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There's certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a comparison of 36 of the best-known online reputation monitoring tools including free and paid tools. Since then, there has been an explosion of new tools on the market, making the selection process now even more bewildering. Our free tools guides has a select number of services...

As IoT technologies attempt to live up to their promises to solve real world problems and deliver consistent value for companies, there is still confusion among businesses on how to collect, store, and analyse a massive amount of IoT data generated from internet-connected devices from industry and consumers, writes Luisa Milic...

As IoT technologies attempt to live up to their promises to solve real-world problems and deliver consistent value for companies, there is still confusion among businesses on how to collect, store, and analyze a massive amount of IoT data generated from Internet-connected devices, both from industry and consumers, and unlock its value...

The Internet of Things is increasingly becoming a disruptive force for many industries by connecting the physical world to the Internet and consequently changing the fundamentals of business models. Although sensors and connectivity are the foundations of the IoT revolution in terms of hardware and infrastructure, without the ability to analyse and generate actionable intelligence and insights from the data, no real value can be derived from the IoT revolution...

Selecting the right social media monitoring (SMM) tool has become a challenging task for organizations as SMM industry has branched out to embrace diverse technologies, data types, and numerous vendors confusing buyers. New tools and services are emerging continually, while already established SMM companies are frequently improving their products with new features and broader data coverage. In this study we provide a comprehensive view of the SMM market, product offerings, and business applications, to assist organizations in choosing and employing the SMM tools to best address their specific business goals...

Investment in social media monitoring (SMM) requires careful consideration since it is a long-term and potentially costly commitment. Understanding of the key SMM concepts, benefits and possible applications is of utmost importance. In order to realize the long-term value of SMM, SMM needs to become part of the business strategy and well-integrated with the business processes...

The 2013 Ideya Social Media Monitoring Tools and Services Report was recently released and features a elaborate profile on ListenLogic as a pioneer and leading provider of social intelligence and threat detection. The report also provides a detailed guide to selecting and using social media intelligence tools and services. As the report states...

The Social Media Monitoring Tools and Services 2012 - The report offers elaborate profiles of two hundred fifty (250) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, industry coverage, pricing and client information (on more than 150 SMM tools and services), contact information and much more. The Analysis part of the Report also provides a detailed guide to selecting and using...

An interview with Luisa Milic, M.Sc. - Founder and Director of Ideya Business and Marketing Consultancy. Luisa is an expert in market analysis, business planning and strategic planning. Here, she offers insight on how to derive value from Social Media Monitoring tools...