Latest News

March 17th, 2017
Best Practices for Social Media Monitoring
Luisa Milic, Smart Insights Blog

Are you still one of those businesses that are using social media monitoring (SMM) tools and services tactically or maybe not sure if you are using the right social media tool(s) for your business needs? By tactical SMM I mean the common use of social media tools for simply analyzing daily activities across specific social media to track online conversations around your brand, responding to negative or positive comments, or evaluating your marketing campaigns. If so, you should be aware that SMM also offers opportunities for a more strategic approach.....

Read More
December 2nd, 2016
Social media listening tool comparison - Updated report shows the why, what and how of selecting social listening tools
Dave Chaffey, Smart Insights Blog

Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There's certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a comparison of 36 of the best-known online reputation monitoring tools including free and paid tools. Since then, there has been an explosion of new tools on the market, making the selection process now even more bewildering. Our free tools guides has a select number of services...

Read More
October 1st, 2016
It Pays To Utilize IoT Data Analytics Technology
Luisa Milic, PACE (Process & Control Engineering) Magazine

As IoT technologies attempt to live up to their promises to solve real world problems and deliver consistent value for companies, there is still confusion among businesses on how to collect, store, and analyse a massive amount of IoT data generated from internet-connected devices from industry and consumers, writes Luisa Milic...

Read More
August 14th, 2016
Utilizing IoT Data Analytics Technology
Luisa Milic, ThingsExpo Journal

As IoT technologies attempt to live up to their promises to solve real-world problems and deliver consistent value for companies, there is still confusion among businesses on how to collect, store, and analyze a massive amount of IoT data generated from Internet-connected devices, both from industry and consumers, and unlock its value...

Read More
June 7th, 2016
IoT Data Analytics, Select the Right Tool for Your Business
Pantea Lotfian, IoT Business

The Internet of Things is increasingly becoming a disruptive force for many industries by connecting the physical world to the Internet and consequently changing the fundamentals of business models. Although sensors and connectivity are the foundations of the IoT revolution in terms of hardware and infrastructure, without the ability to analyse and generate actionable intelligence and insights from the data, no real value can be derived from the IoT revolution...

Read More
October 8th, 2012
Conference on Data Mining and Data Warehouses (SiKDD 2012)
SiKDD2012 papers

Selecting the right social media monitoring (SMM) tool has become a challenging task for organizations as SMM industry has branched out to embrace diverse technologies, data types, and numerous vendors confusing buyers. New tools and services are emerging continually, while already established SMM companies are frequently improving their products with new features and broader data coverage. In this study we provide a comprehensive view of the SMM market, product offerings, and business applications, to assist organizations in choosing and employing the SMM tools to best address their specific business goals...

Read More
October 1st, 2013
Selecting Social Media Listening Tools - Ideya's new report shows the why, what and how of selecting social listening tools
Dave Chaffey, Smart Insights Blog

Investment in social media monitoring (SMM) requires careful consideration since it is a long-term and potentially costly commitment. Understanding of the key SMM concepts, benefits and possible applications is of utmost importance. In order to realize the long-term value of SMM, SMM needs to become part of the business strategy and well-integrated with the business processes...

Read More
August 15th, 2013
Social Monitoring Report Features Listen Logic
ListeLogic Blog

The 2013 Ideya Social Media Monitoring Tools and Services Report was recently released and features a elaborate profile on ListenLogic as a pioneer and leading provider of social intelligence and threat detection. The report also provides a detailed guide to selecting and using social media intelligence tools and services. As the report states...

Read More
August 11th, 2012
Social Media Monitoring Tools and Services Report 2012 Excerpts
Impression Blog, Ina

The Social Media Monitoring Tools and Services 2012 - The report offers elaborate profiles of two hundred fifty (250) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, industry coverage, pricing and client information (on more than 150 SMM tools and services), contact information and much more. The Analysis part of the Report also provides a detailed guide to selecting and using...

Read More
November 28th, 2012
How to Find Your Way in The Social Media Monitoring Jungle
Joanna Park-Tonks Blog

An interview with Luisa Milic, M.Sc. - Founder and Director of Ideya Business and Marketing Consultancy. Luisa is an expert in market analysis, business planning and strategic planning. Here, she offers insight on how to derive value from Social Media Monitoring tools...

Read More

Twitter Feed

Latest Slide Show Presentations

Presentation Published on Feb 1st, 2017
Presentation Published on May 23rd, 2016