Social Media Monitoring Tools and Services Report 2017, 8th Edition

Featuring 173 Tools and Services Worldwide

Market Report, November 9th, 2017

The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide, including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.

Key Sections covered:

DIRECTORY AND PROFILING OF SM TECHNOLOGIES

  • Elaborate profiles of two hundred seventy three (173) Social media tools and services worldwide including Social Media Listening, Social Media Monitoring, Social Media Analytics, Social Media Intelligence, Social Media Management, Social Media Marketing Tools, Social Media Customer Care and Social Suites
  • Mapping of Featured SM tools by type of social technology they offer
  • Map of Featured SMM Tools by Type of Social Technology They Offer - Social Media Listening, Social Media Monitoring, Social Media Analytics, Social Media Intelligence, Social Media Management, Social Media Marketing Tools, Social Media Customer Care Tools and Social Suites

MARKET OVERVIEW AND PARTNERSHIPS

  • Up-to-date information on the market, market trends and M&A activity in the SMM market
  • List of over 1,000 partners and Partnership Ecosystem Map of Featured SMM technology providers
  • Latest product updates introduced by key social networks affecting SMM technology providers and businesses

PRODUCT ANALYSIS / COMPARISON AND GUIDE FOR SELECTING AND USING SMM TOOLS

  • Definition of important SMM concepts and key product use cases and benefits
  • Overview of key product features and product comparison tables based on the key product features
  • Pricing and client information on more than one hundred fifty (150) SMM tools and services
  • Up-to-date information on market trends and M&A activity in the SMM market, and
  • A guide to selecting and using SMM tools and services including product comparison tables.

The purpose of the report is to enable companies and individuals to make effective decisions about the use of social media tools and services for their purposes, based on their specific needs, objectives, and budget, and help them to take a more strategic approach to selecting and employing SMM Tools and Services for long term benefits and success
.

Why should you read the Report?

Social media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of customers. Continuous learning and new approaches are required to master new technologies and effectively analyse the ever increasing volume of diverse types of data from customer interactions and online activity. With new social principles and practices infusing business processes and activities, significant pressure has been placed on all parts of an organization to efficiently listen, manage, monitor, analyse and engage within social media. To help businesses understand new technologies and prepare them for social media success, the Social Media Monitoring Tools and Services Report 2017 provides businesses with a clear and thorough overview of social technologies and services, enabling them to take a more strategic approach in the selection and adoption of SMM tools for their specific needs and also informing them of the latest technological developments in the space.

Figure 1. Strategic Approach to Selecting and Employing SMM Tools and Services

In the last several years, the number and quality of SMM products available on the market has changed considerably with the SMM technology industry maturing rapidly through innovation and acquisitions by leading technology companies and the emergence of new tools, delivering increasingly sophisticated analytical capabilities, with unique personalized engagement. Established SMM companies are frequently improving their products by introducing new features and coverage to accommodate the expectations and needs of their clients or transforming their point solutions into a complete social suite to address multiple business needs and functions within one single platform. Some top vendors are developing features that go beyond monitoring, listening, or social media management, and are gradually converging their platforms with content management, social advertising, social customer experience, social relationship platforms, to name a few. Furthermore, more advanced SMM tools are employing artificial intelligence (AI) in various ways to improve data discovery, data analysis and engagement function to get ahead of competition. Some forms by which AI is making an entrance into social media marketing and customer care are image recognition, ad targeting, chatbots, smart alerting, predictive customer service, tailored recommendations, and others. As a result of these rapid innovations, making an educated choice about which social technology can best address an organization's needs and justify social media investment, has become a challenging and time consuming task for organizations.

Each SMM tool provides a specific set of functionalities and differs in focus, coverage, and approach. They offer a distinctive emphasis, with some focusing on engagement, publishing, and workflow management, while others offer strong analytics and reporting functions. There is no single superior SMM tool or service provider, which can effectively and successfully measure and address all aspects of social media and business functions. For this reason, most organizations still use multiple social media monitoring tools across different functional areas and geographies, as they require a slightly different approach and view of the social media space in order to address their specific social analysis and business needs. SMM Tools and Services Report 2017 contains a wealth of information on SMM Tool providers, including industry specializations, media and language coverage, product use cases and categorization of the social technologies and platforms based on the type of social tools they employ, allowing businesses to intelligently pick and mix the tools for both continuous monitoring or specific projects. In addition, existing market reports on SMM providers typically only focus on a few, well established tools and services. At the moment, there are no comprehensive reports with a broad overview of the market and its players. As almost every business has a unique set of needs in terms of monitoring, measurement, analysis, or social media management, and as not every business uses the same mix of social media channels or language coverage, the need for a more comprehensive report is needed to meet ever-shifting range of disparate needs of customers. The purpose of this report is to fill that need and give an up-to-date, comprehensive view of the social technology market and product offerings.

The report helps you find out how to:
  • Choose and compare from 173 profiles on Social Media Listening tools, Social Media Monitoring tools, Social Media Analytics tools, Social Media Intelligence tools, Social Media Management tools, Social Media Marketing tools, Social Customer Care tools and Social Suites
  • Select the right tool for the job - be it for continuous monitoring or for specific business cases or projects by allowing you to easily search through the Report content and product comparison tables
  • Gain an understanding of key SMM concepts, use cases & product features
  • Identify tools fit for your budget - with transparent pricing information on over 150 tools
  • Receive the latest updates from key social network providers - Facebook, Instagram, WhatsApp, Twitter, Snapchat, YouTube et al, that can affect your marketing strategies
The report also provides actionable insights on:
  • Customer engagement and competitor tracking with SMM tools
  • Vendors credentials based on their clients, industry specializations and years of experience
  • Market trends, acquisitions & technology convergence

The Directory part of the Report lets you easily browse through the elaborate profiles of 173 SMM products including Social Media Listening, Social Media Monitoring, Social Media Analytics, Social Media Intelligence, Social Media Management, Social Media Marketing Tools, Social Media Customer Care and Social Suites:

Adobe Social, Agility PR Solutions, AgoraPulse, Akio Spotter, Appreciation Engine, Astute Social, Audiense, bc.lab, BIG Engagement, Publishing and Monitoring, BirdSong, Blogmeter Social Suite, blueReport (Cognita AG), Board Reader, BoomSonar, BoomSocial, Brand24, BrandChats, Brand Embassy, BrandMetric Sonar BM, BrandProtect SMART Platform, BrandsEye, BrandSpotter, Brandwatch, BurrellesLuce iMonitor, Buzzcapture, BuzzForce and Social Media Dashboard (Oceanus), Buzzmonitor / E.Life, Cogia Web Observer 3.0/ Text Mining /Web Audit / Report / Alerts & News Clipping / MeMo News / Sometoo Engagement Tool / EmotionsRadar, Cisco SocialMiner, Cision Communications Cloud, Cision Social Software, Clipit, Cogito, Commetric Media Analytics, Commetric Influencer Network Analysis, complexium MATRIX, GALAXY, KYEPLEX, Converseon, Confirmit Horizons: Confirmit Genius Social Analytics, Coosto, Crimson Hexagon ForSight, Crimson Hexagon HelioSight, Crowd Analyzer, Curalate, CustomScoop Media Monitoring (CARMA), CX Social (Clarabridge), Cyfe, Daumsoft Social Metrics, Digimind Intelligence, Digimind Social, Ebiquity Sonar, Echobot, Echosec, eClincher, evolve24 Evolution Platform, Facebook Insights, Factiva (Dow Jones), Falcon.io, Followerwonk, FirstRain, Glean.info, Hashtags, Hearsay Social, HottoLink, Hootsuite, HubSpot, HowSociable, Iconosquare, IBM Watson Analytics for Social Media, IBM SPSS Modeler Premium, iContact Pro Select, Infegy Atlas, Isentia Brandtology, IWOMmaster Platform, J.D. Power Social Media Insights, Kantar Media Social Media Intelligence, Klarity Analytics, Klout, Kred, Landau Media Online Monitoring, Launchmetrics, Lexalytics Salience, LexisNexis Newsdesk, LexisNexis Social Analytics, LinkedIn Analytics, Linkfluence Radarly, ListenLogic, Linguamatics I2E Text Mining Solution for News & Social Media, Lithium Social Media Management, Lithium Social Analytics, LRWMotiveQuest, Lucidya, M-Adaptive, Mediaportal, Mediatoolkit, Meltwater Media Intelligence Platform, Mentionmapp, Mention, Microsoft Social Engagement, MutualMind (Shapiro+Raj), NetBase, Netmonita, Netvibes, Networked Insights, Nexalogy, NexaMe (Nexalogy), Nielsen Social, NodeXL, NUVI, OBI4wan, Onalytica, OpenText Explore, Opinion Tracker, Oracle Social Cloud and Oracle Social Relationship Management, Polecat - Incisive Intelligence, Pulsar TRAC, Pulsar CORE, quintly, ReplyOne, Reputation Control, Reputation.com, RepuTrace/RepuTrack, Revinate, ReviewPro, Rio Social Local Platform, Search (Facebook), Semantria, Sendible, Scanbuzz, ScribbleLive Insights and Engagement, SemanticForce, SentiMetrix, Sentiment (Sentiment Metrics), SentiOne, Silverbakk, Simply Measured, Simplify360, SmartFocus, Social360, Socialbakers, SocialFlow, SocialEye, SOCIALEYEZ, Social Searcher, Social Studio / Salesforce Social Media Marketing, SoDash, Spredfast, Sprinklr, Sprout Social, Symscio, Synthesio, Sysomos Platform, Tagboard, Tailwind, Talkwalker, Talkwalker Alerts, Talkwalker Free Social Search, Traackr, Tracebuzz, Trackur, Tracx, TrustYou, TweetDeck, Twilert, Twingly, uberMetrics Delta, VendAsta's Reputation Management Platform, Verint Text Analytics, VICO Analytics, VICO PRISY, WaveMetrix, ViralWoot, YouScan, Zuum Social.

Who will benefit from this report?

Information in this report can be useful to a broad range of organizations and individuals who are interested in specific SMM tools and services and the overall market trends, in particular:

  • Mature businesses that want to broaden their understanding of the SMM tools and decide whether to develop their own or use external solutions
  • Start-up, small and midsize companies that want to leverage SMM tools and services to monitor social media communications and activities and reach their potential customers in efficient and effective manner
  • Providers of SMM tools and service that are interested in the competitive landscape and possibilities for partnerships, sales, and acquisitions
  • Social media consultants who are looking for information about tools and tool features to complement their resources and expand their services
  • Investors who are looking for investment opportunities and seeking information on technologies and companies.

We bring you this report with the expectation that it will save you time and guide you through a myriad of choices that now exist for social media monitoring. We conducted extensive market research of key features, clients, and current pricing of the tools and services. We hope you will find it useful.

For more information on the Report, please read the Report Excerpts and 2018 Presentation, or feel free to contact us directly.

Study Participants:

We want to thank the following SMM technology companies for taking time to review their profiles, so our clients can get the most up-to-date information on their products and services:

Akio (Akio Spotter), bc.lab GmbH (bc.lab), Blogmeter (Bloogmeter Social Suite), BoomSonar SA (BoomSonar, BoomSocial), Brand24 (Brand24), Coosto BV (Coosto), Cision (Cision Social Software, Cision Communications Cloud), Clipit News B.V. (Clipit), Cogia Intelligence GmbH (Cogia Web Observer 3.0/ Text Mining /Web Audit / Report / Alerts & News Clipping / MeMo News / Sometoo Engagement Tool / EmotionsRadar), Commetric Ltd. (Commetric Media Analytics, Commetric Influencer Network Analysis), Converseon (Converseon), Crowd Analyzer (Crowd Analyzer), Curalate Inc. (Curalate), datenwerkinnovationsagentur GmbH (Opinion Tracker), Echobot Media Technologies GmbH (Echobot), Echosec Systems Ltd. (Echosec), Dow Jones & Co. (Factiva), IBM Corporation (IBM SPSS Modeler Premium, IBM Watson Analytics for Social Media), Infegy (Infegy Atlas), Intelligence Technologies Ltd. (Netmonita), iSentia (Mediaportal), Landau Media GmbH & Co. KG (Landau Media Online Monitoring), Linguamatics (Linguamatics I2E Text Mining Solution for News & Social Media), Lucidya (Lucidya), Mediatoolkit d.o.o. (Mediatoolkit), OBI4wan B.V. (OBIwan, Buzzcapture), Oceanus (BuzzForce and Social Media Dashboard), quintly GmbH (quintly), Salesforce (Social Studio/Salesforce Social Media Marketing), SentiOne (SentiOne), SemanticForce Inc. (SemanticForce), Simplify360 (Simplify 360), Social360 Ltd. (Social360), Social Media Research Foundation (NodeXL), Social Media Monitoring Ltd. (Brandspotter), Sprinklr, Inc. (Sprinklr), Sprout Social Inc. (Sprout Social), Talkwalker (Talkwalker, Talkwalker Alerts, Talkwalker Free Social Search), Traackr, Inc. (Traackr), Ubermetrics Technologies GmbH (Ubermetrics Delta), VICO Research & Consulting GmbH (VICO Analytics, VICO PRISY), YouScan (YouScan), and many others.

Testimonials from our customers:

We would like to thank our clients who have taken a time to provide us with their feedback and comments about the Social Media Monitoring (SMM) Tools and Services Report. Here's what some of our clients think about the SMM Tools and Services Report and our services:

Overall Client Satisfaction with the Report: How satisfied are you with the Social Media Monitoring Tools and Services Report?

We are satisfied with the report. It definitely provides us with the information we were looking for. It's a lot of information that is structured well. It's easy to read and find specific information in the report.

Would you recommend us to another organization?

Yes.

Client Satisfaction with the billing: Is our billing clear and are you getting value for your money?

Yes. It's an extensive report.

~ Coosto BV
Overall Client Satisfaction with the Report: How satisfied are you with the Social Media Monitoring Tools and Services Report?

We were very happy with the report, and it has been extremely useful within our Sales organization as we work to better segment our SMM customers. You also went above and beyond in delivering the report over a weekend for our needs on the following Monday, which was really unexpected... but GREATLY appreciated!

Would you recommend us to another organization?

Without hesitation, we would recommend Ideya to another company.

Client Satisfaction with the billing: Is our billing clear and are you getting value for your money?

Your billing was very clear and straight forward, and we definitely feel that we got our money's worth.

Additional comments from our clients: Is there anything else you would like to share with us?

We'd still love to speak with you about future reports and how we can contribute our unique perspective, being one of only two approved Twitter data resellers. (NTT focuses exclusively on Japan for the time being).

~ Gnip Inc. / Twitter, Inc.
Overall Client Satisfaction with the Report: How satisfied are you with the Social Media Monitoring Tools and Services Report?

The report is comprehensive, and very informative. We are still perusing it and finding new uses for the information contained therein every day.

Would you recommend us to another organization?

Yes, in case I come across someone else who is looking for similar information, I would definitely recommend you.

Is our billing clear and are you getting value for your money?

Yes.

~ Zensar Technologies
Overall Client Satisfaction with the Report: How satisfied are you with the Social Media Monitoring Tools and Services Report?

We are satisfied with the comprehensiveness of the report - it is unique in its competitive detail compared to Gartner and Forrester reports we receive regularly.

Would you recommend us to another organization?

Yes!

Client Satisfaction with the billing: Is our billing clear and are you getting value for your money?

Yes!

Additional comments from our clients: Is there anything else you would like to share with us?

Your responsiveness on this assignment is an indication of your willingness to partner, which is of great value to us, as we view ourselves as more of a partner as well, rather than simply a solution provider.

~ Astute Solutions Inc.
Overall Client Satisfaction with the Report: How satisfied are you with the Social Media Monitoring Tools and Services Report?

Yes there is considerable detail.

Would you recommend us to another organization?

Yes.

Is our billing clear and are you getting value for your money?

Yes and yes.

~ iSentia
Social Media Monitoring Tools and Services Report 2017
Published: November, 2017
Content: Analysis (327 pages), Directory (975 pages); 173 SMM Tools and Services Profiles
Format: .PDF
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