Market Landscape and Opportunity Assessment

In highly competitive markets with a high degree of globalization and innovation, where a synthesis of new elements are continuously coming into existence to transform the market, companies should direct their resources toward market creation, not toward market sharing.

Their success should be guaranteed not by simply solving problems they encountered on their path, but through continuous exploitation of market opportunities. First-class market research and smart strategies should take important role in such undertaking.

There is a direct link between long-term profitability of a company and its ability to understand its market, customer's needs and the value it delivers to them. We can help you identify new business opportunities, modify key propositions, and establish strategies for innovation and growth, by helping you understand the Market Landscape and Opportunity Assessment Framework, which entails detailed insight into market characteristics, market size, growth, trends, key market drivers, restraints, opportunities and challenges, unmet needs, key market players, competitors, their products and services, underlying business models, distribution channels, regulatory issues, and other issues facing your company.

Our methods include Primary Research (surveys, face-to- face interviews, telephone interviews, analysis of collected data) and Secondary Research (usage of prominent databases such as Lexis Nexis, EBSCO, Dun & Bradstreet, OneSource, various Web resources, social networks and others).

Mapping Business Ecosystems and Partners

The convergence of various industries is removing traditional boundaries between industries and creating new value and opportunities in the marketplace. We help companies understand a rapidly evolving and largely unexplored business ecosystem and help them identify, map, and profile a diverse types of products and services, customers, vendors, competitors and partners in order to create and sustain successful ecosystems for their company, optimize their business and partner ecosystem, and identify potential threats, opportunities, and potential acquisition targets.

A business ecosystem entails a dynamic structure of interrelated organizations that depend on each other for mutual benefits. We can assist you in mapping and profiling of your Core Business Ecosystem (direct suppliers, core contributors, distribution channels), Extended Enterprise Ecosystem (direct customers, customers of my customers, suppliers of complimentary product and services, suppliers of my suppliers, etc.), and Business Ecosystem (investors and owners, labor unions, competitors, trade associations, government agencies, regulatory organizations and other stakeholders).

Market Feasibility Studies

If you are a researcher, scientist, innovator, start-ups, or even mature businesses, we can help you understand the process of taking your novel technologies to market. We can assist you in assessing commercial potential of your idea, invention, or technology and help you develop commercialization strategy based on high quality market research, commercial evaluation and feasibility report.

The Feasibility report entails due diligence on the technology, identification of potential applications, value proposition, identification of market opportunities, market size and market attractiveness, market drivers and restraints, routes to market, key competitors, research and development plans, intellectual property, business model development, pricing model development, financial projections, risk recognition and resolution, and recommendations.

Ad Hoc Research

We offer a range of ad hoc research services on request to fulfill your research needs that can be customized based on your research or business needs.

If you want to identify and evaluate market opportunities, compare your performance in a given activity against those in other enterprises, consider the business implication of emerging technology or societal/industry trends, find and assess technology or product/process innovation, and conduct innovation process improvement through case study evaluation, or locate experts, partners, collaborators, suppliers, we are here for you.

For more information, please contact us.