| In highly competitive markets with a high degree of globalization and innovation,
where a synthesis of new elements are continuously coming into existence to transform the market,
companies should direct their resources toward market creation, not toward market sharing.
Their success should be guaranteed not by simply solving problems they encountered on their path,
but through continuous exploitation of market opportunities.
The first-class market research and smart strategies should take important role in such undertaking.
In-depth knowledge-smart decisions.